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Glad you’re here, ladies and gents. Now let’s get on with it.

I screwed up our Wednesday edition’s Feature Story - here’s the corrected link. My apologies, folks.

As for Today’s quick thought… it covers an AI tool that lives up to the hype. Pretty rare nowadays, right?

I’ll give you the details of Suno I noted from playing around with it for a couple hours. Then we’ll let This Week’s Marketing Wrap-Up wash over us.

AI Music & Song Maker Suno

The two best use cases for marketers using Suno:

1. Create jingles for audio ads (& background sound for video ads)

2. Make fun, unique, and low-effort social media posts

You may have other ideas? Hit reply if so.

Now. If you’ve used AI voices, you know some are decent, and many are roboticaly bad. Beehiiv’s AI voice is better than average (listen link is in the top right corner of this email). But it’s still not human enough. 

Well, somehow Suno’s AI song voices sound more human, more natural.

Maybe this AI tool evolves into something else with that ability? Why not? YouTube began as a dating site.

Or perhaps Suno’s natural singing voices will provide insights that help other tools improve their AI voices for reading.

Anyway…

90% of AI tools are overhyped but I’m impressed with this one so far. I played around with a rock jingle for our sponsor Inbox Mailers using a two-sentence prompt. And I’ve tested ten or so different music genre jingles on various business types.

Lots more testing to do since this music tool has what appears to be thousands of genres. Here’s a tiny glimpse of the endless options:

• Bubblegum Dance

• Blues Folk

• Hip-hop

• Gospel Acid Breaks

• Country

• Techno

• Bedroom Pop Samba

• Dirty South

The free version gives you 50 credits that renew daily (10 songs). Generous and they don’t try to blur the actual costs. For just $10 per month, you can create 500 songs each month.

It’s fast too. Only takes about two minutes - on the tests I’ve run. Will get slower as more users hop on board, I’d guess, though.

Five more uses for businesses:

1. Unique client gifts or thank yous (guy did this for his grandpa)

2. Podcast intros and outros

3. Part of product demos

4. Personalized ad music for different demographics

5. Professional audio branding tiny businesses

There is the legality aspect as record labels look to protect their content from being used to train Suno. But it seems no different than a young singer that mimics, not copies, their favorite bands.

News is next but first, what if you wanted to build a music app (or any app) of your own?

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Inbox Hacking is read by good marketing folks at Gartner, ESPN, Allstate, and You. Please share it with a friend. 

Shane McLendon, Copy Kingpin - Inbox Hacking

P.S. *Master your money in 5 minutes every Friday with The Money Maniac. Dude that writes it has good takes and won’t bore you into an early grave—which would keep you from enjoying your big piles of money. So go on and see if Daniel can’t put some extra jingle in your pocket.