In partnership with

The sun rose up one more time. Glad to see it. Glad to have you here too. Today’s Feature Story is about a philosophy any marketer or business owner can harness and should — the ability to suffer the trenches. After the Feature, we’re serving up…

• The Knowledge Base (get Google-free traffic)

• Self Help 

• Facts & Stats (WFH shopping boom)

• Get Hacking (A/B testing most forget about)

Now, let’s wade into the trenches with the most successful grinder in his field -  ever.

Content collaboration has never been this easy

Navigating the fast-paced agency world is always a hassle when it comes to efficiency and scaling. That’s why you need the right platform to speed up all your processes.

And Planable is the content collaboration tool that makes teamwork a breeze. You can create, plan, review, and approve all your clients’ content in one place: social media, blogs, newsletters, press releases, briefs — you name it! One workspace for each client.

Content marketing should be about creating impact, not getting lost in a labyrinth of tools, tabs, and spreadsheets. That’s why you can now explore your data at ease with our analytics features and create beautiful reports for your clients.

Because we love organized content. And so do you. More time, more clients.

Try Planable for free

Self-Help

Some good news out of the AI world. Finally, a reverse doomsday story. 

This one has AI finding new paths to antibiotics instead of plotting mankind’s demise with only Sammy Altman surviving to reign over the bots. By the way, antibiotics are not as effective as they once were - a real problem (as talked about in Bill Bryson’s The Body).

Facts & Stats

Bonus: 2nd best way to reduce cart abandonment (without profit-killing discounts)? Answer here.

Getting traffic but leads escaping?

Sucks. But that’s the reality of any website with decent traffic. Most visitors are just browsing.

Would you email them if you could, though? To get one or two extra touchpoints that could produce a sale?

If so, use Smart Recognition to identify those anonymous website visitors. It collects their verified email addresses. Then automatically sends them to your ESP for email targeting.

Book a free Demo to start gathering up to 40% of those anonymous leads.

*Similar tech used by Fortune 500 Companies so it’s CAN-SPAM compliant. US traffic only. Need 15k in monthly traffic.

Get Hacking

A specific strategy to implement today

Have you A/B tested yourself into a stupor, figuring out why your abandoned cart rate is so high?

Cart abandonment isn’t always due to shipping cost sticker shock, checkouts with too many steps, or mediocre copywriting. Those are legit problems. 

But have you considered adding more payment options? Some people have specific payment preferences, like underwear preferences. Another possibility — your payment processor is glitchy, or its fraud-prevention settings are too strict, keeping legit shoppers’ payments from completing. Test those things to perhaps move the needle. (good payments resource)

If you know another big-brained marketer, share Inbox Hacking with them. Thanks for reading.

Shane McLendon, Copy Kingpin - Inbox Hacking 

P.S. Human potential (little Ironman gets bionic arm).