• Inbox Hacking
  • Posts
  • 💪Why March is the best time to swipe these headlines

💪Why March is the best time to swipe these headlines

In partnership with

Forwarded by a friend? Grab your Inbox Hacking subscription. Join marketers from Gartner & ESPN for marketing insights, news, & tools - minus the yawns.  Following message also has a sponsor offer.

💪Why March is the best time to swipe these headlines  

Morning, Inbox Hackers. You can never have too many swipeable headlines in your toolbelt, so I’m handing off a nice pile of juiced-up headlines to you today. March is one of the best times of year for attention-snatching headlines, as we’ll see in a moment. 

And then we’ll get into This Week’s Marketing Wrap-Up.

Poll: How many times do you rewrite your headlines?

Login or Subscribe to participate in polls.

Start learning AI in 2025

Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.

It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Top Headlines You Can Swipe, Tweak, & Use Right Away

If you’ve been reading Inbox Hacking for a while, you know I love using ESPN’s headlines as a guide for adding punch to any type of headline. Sports headlines naturally have action packed into them. Marketers can use that energy. 

See the following 7 March Madness headlines to see what I mean. And try hand-writing them (pen and paper) to get a feel for why these headlines move people to click and read the articles. 

  1. Cooper Flagg rocks the rim on crowd-pleasing alley-oop in dominant win over Baylor

  2. Temira Poindexter's overtime 3 buries Kentucky

  3. 'Cooking' Duke rolls past Baylor into Sweet 16

  4. Arizona hangs on late to top Oregon in nail-biter

  5. Amari Williams gets block, dunk for UK in electric sequence

  6. Talaysia Cooper cashes much-needed 3 for Tennessee

  7. Delrecco Gillespie denies Stanford Cardinal with swat

When’s the last time you used any of those power-words in your headlines? Ones like:

  • Denies

  • Swats

  • Cashes

  • Buries

  • Nail-biter

If you think you can’t use power-words like that in whatever arena you're doing marketing for, think again. Or think harder - after a beer.

The point is to “stop the scroll” or get people fired up about what are sometimes not-so-thrilling topics. Headlines and power-words like the ones above are good ways to grab attention and motivate folks to read your article or watch your video. 

Another quick headline tip is to hand-write (pen and paper) a page out of a Jack Reacher novel, which has momentum packed into every sentence according to this copywriting podcast where I got the tip. 

Now, before we get to the weekly Wrap-Up, I’ll drop a few more swipeable headlines you can use to spark ideas for improving your headlines. These are non-sports examples…

  1. The Power Of Analogies (Part 2)- How To Use Everyday Life To Create Stunning Analogies

  2. 26 cheap Amazon swimsuits that won’t fall apart. Trust us, we tried them

  3. Nerds have found cure for America's loneliness epidemic…

  4. Using Drones for Peeping, Burglaries On Rise: “It’s Gotten Dramatically Worse”

Number one comes from Psychotactics, a great place to study every headline on the site. 

Moving on to…

This Week’s Marketing Wrap-Up 

What’s the Bottom-dollar effect? (& why it causes negative feelings about your products)

🤖Tom’s Guide tested ChatGPT’s enhanced image generator with 7 prompts — here's the results

🪧Ad tech is optimizing for people, but who's actually seeing the ads?

10 questions on advertising... with Translation president Jonathan Akwue

👨‍⚕️The surprising state of employee health (new study)

5 strategies to generate high-quality local leads

👀How to get your product noticed at a trade show (6 tips)

Some B2B marketers are banking on their own employees to create content for their brands

😕It’s complicated - getting email & revenue on the same page

LinkedIn intro’s AI and automation tools to improve ad performance

💡6 under-the-radar trends (+ My 1st Million’s business ideas)

Is your domain name spelling repelling consumers?

👇Bonus at end of email: How to find out how old your body is 👇

Please share Inbox Hacking with a fellow marketing genius or business owner. I appreciate you reading and sharing. 

Shane McLendon - Copy Kingpin

“Don’t write a headline you wouldn’t say when talking to a friend. No one in history ever uttered, ‘Woodley, defense propel Dolphins past NY.’” ~James Barger, sports editor at the Pittsburgh Post-Gazette

Bonus: Your “true” age can be found by how long you can stand on one leg according to this Nature study…