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Friday, and not a moment too soon.

Today’s Main Thing will help you take advantage of two platforms Google is giving lots-o-love to. Reddit and Quora. 5 tips per platform on how to leverage them to get brand visibility. Plus, 2 mistakes to avoid like the plague (and hairless cats).

Appetizer: Creating “Reaction Content” is quick and easy, as this popular YouTuber proves by calling out Influencers & more.  

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The Main Thing

Why Should Brands Bother Being on Reddit & Quora?

Since 2023, Google appears to love Reddit and Quora more than in the past. 

People using Google search are more likely to see results linking to those platforms.

Is this a passing trend? Prolly not. Why?

User-generated content (UGC) is what Reddit and Quora are all about. UGC is seen as highly trustworthy. Especially compared to brands tooting their own horn (85% of consumers trust UGC more than branded content).

Trust is part of Google’s E-E-A-T initiative. 

So is experience. And personal experience is also an enormous part of Reddit and Quora. 

Heck, I’d trust Willie in Omaha telling me about his experience selling Tupperware or Crypto before I would a talking head on CNBC or Fox Business. 

Content on Reddit and Quora is updated every minute of every day. On every topic you can imagine. Google loves fresh content. And brands couldn’t pump out that much content themselves - even if it were as trusted as UGC.

Finally, wide-ranging content. Reddit and Quora threads cover everything from how-to guides to obscure questions. This captures long-tail keywords and “zero-volume” queries that SEO tools might overlook.

This trend is likely here to stay. 

Even with AI summarizing reviews and such. Consumers will still want to read a real account of other consumers’ experience. 

Show me Willie wearing a Taco Tuesday shirt in the Google profile and I’ll trust his 4.8 stars for the local taqueria over a bot-written review summary.

Hopefully, that proves these two platforms are worth investing your time in. If so, scroll on down to see the 5 ways to use both platforms to get visibility for your brand. 

5 Ways to Use Quora the Right Way

1. Search for questions in your niche and provide thoughtful answers. Focus on being helpful, not salesy.

2. Use your profile to highlight your expertise and brand. Add a short, clear bio and a link to your website.

3. Illustrate your points with anecdotes or case studies. People remember stories more than generic advice.

4. Stay on top of trending topics in your industry. Following relevant topics helps you spot new questions faster.

5. Create or contribute to Spaces (Quora’s version of groups) related to your industry. This can increase your reach.

2 Terrible Ideas for Quora

• Copy-pasting the same answer repeatedly. Quora’s users and algorithms spot duplicate content. It’s seen as spammy and can get your answers hidden or your account flagged.

• Self-hyping answers that read like ads get ignored or reported.

5 Ways to Use Reddit the Right Way

1. Build relationships before ever mentioning your brand. Reddit users are quick to call out promotional content.

2. Share industry knowledge, answer questions, and offer solutions to problems within your niche communities. 

3. Maximize Reddit's promoted posts by making ads feel native to the platform by using Reddit's casual tone.

4. Use tools to track when your brand or industry is mentioned across Reddit. Then join those conversations (an overseas assistant may be cheaper than social listening tools).

5. Organize AMAs (ask me anything) in relevant subreddits to showcase expertise, build brand awareness, and directly engage with potential customers. 

2 Terrible Ideas for Reddit

• Posting only about your brand or dropping links without context.

• Each subreddit has its own rules. Breaking them can destroy your reputation and get you booted.

Before you move on to This Week’s Marketing Wrap-Up, see the infographic below. Shows off a case study of a fella who started with zero audience and used Quora to reach 22,000 followers.

Please share Inbox Hacking with a fellow marketing genius or business owner. I appreciate you reading and sharing. 

Shane McLendon - Copy Kingpin.

“If you believe your product or service can fulfill a true need, it’s your moral obligation to sell it.” ~Zig Ziglar