⚡Quick-n-dirty content repurposing how-to (3 examples)

In partnership with

Hey. How ya doing? Rhetorical, so don’t tax your brain on HumpDay.

What’s on tap? Not rhetorical, but I’ll be the one answering. The Feature Story gives you an underutilized way to create content and reuse it over and over. The following sections will come after I detail a way to recycle content that you’ve probably never considered. 

• The Knowledge Base  

• Self Help (job myth)

• Facts & Stats (video heavy)

• Get Hacking (double dose)

Now, let’s pop the top on today’s Feature Story…

Feature Story

A Smart Way to Reuse Content Over and Over

I got this idea from a podcast.

They were talking about a few old-school comedians who never changed their act. 

Never. This was back before the internet.

But still, how could they get away with that? Wouldn’t audiences get tired of the same jokes and stories over and over? 

Even the comics’ most loyal fans would eventually go from cackling like hyenas to quietly laughing to smiling to skipping the shows — forever.

Apparently not. These comics were able to keep reusing the same content repeatedly by traveling endlessly. They’d hit different cities constantly. The audiences changed nightly or weekly.

So, their content — the jokes and stories never got old.

It was pretty brilliant. And in a minute I’ll show you a prime example of how this exact concept can be used today. 

As for stand-up comedians today, 99% of them couldn’t pull this off. They’re too reliant on the internet to build an audience….

• They gotta release short clips on Instagram Reels

• They do skits on TikTok

• Some release entire Specials for free on YouTube in hopes of spiking their popularity (like Mark Normand)

Still, even today, it’s possible for a comic to reuse their content over and over if they were willing to only do live shows. Smartphones would have to be banned at shows, obviously, to keep fans from sharing the content. But this could work, even be seen as innovative.

Anyway, here’s a prime example of how a content creator might use this concept to save time on pumping out new content day and night. Switch up your audience every 12 months. Switch the niche.

The best way to do this, seems to me, is with email marketing.

Your topic needs to be in-demand or super-helpful. But the exact content has to be personalized. For instance, you could create a marketing newsletter meant to help HVAC companies grow their business. 

You’d write the newsletter at least once per week or up to three times per week. Many of the marketing topics, ideas, insights, and how-tos for this niche industry would be evergreen, so it’d be easy to get ahead on content.

After about 11 months, you could start tweaking the emails to use them to help plumbers with their marketing efforts to grow their businesses. Same content. Just a few slight word choice changes. 

You’d have enough email content to use for year number two…

The audience being owners of plumbing businesses. Year three, you could target dog walking businesses or landscaping companies.

90% of the content creation work would have been done in year one.

Now, one thing you may be thinking about is—building multiple email lists. That can be tough. So, having to rebuild a list every 12 months would be a grind. However, we already know that no matter how good an email newsletter is, the churn rate averages about 23% annually...

…meaning each year, you’re gonna lose one out of four subscribers anyway!

Basically, email marketers are already having to “rebuild” their list constantly. It’s the nature of email.

If you don’t have to eat up your days and nights churning out great content, that leaves time to build your list more efficiently. And our main sponsor, TrafficGrid can provide quality leads that will be engaged subscribers, BTW. 

Ok, two more quick examples…

How to repurpose content easily through email marketing

#1 Content creator for side-hustle could niche down to single moms, high-schoolers, or environmentalists. Then, build those email lists separately, tweaking the content a bit for each list.

#2 A marketer with ONE big idea. Take author Steven Pressfield. His one big idea is “Resistance.” This force opposes creative folks. He could easily target people who want to get in shape or those wanting to change careers. The same force opposes them.

Alright, let’s switch gears to The Knowledge Base, coming up below.

There's nothing artificial about this intelligence

Meet HoneyBook—the AI-powered platform here to make every client relationship more productive and prosperous.

With HoneyBook, you can attract leads, manage clients, book meetings, sign contracts, and get paid.

Plus, HoneyBook AI tool summarizes project details, generates email drafts, takes meeting notes, predicts high-value leads, and more.

Try HoneyBook for free

Self-Help

I noticed years ago that no matter what job someone had, 100% of other people thought two things:

1. The person must make a boatload of money

2. The job is easy as pie

I’m no statistical wiz, but 100% of people could not be right each time. 

Just goes to show comparisons don’t help us much. And judging from afar is pretty imprecise. 

If you wanna compare your job to the Top 20 Toughest Jobs, have at it, though.

Facts & Stats

Bonus: On YouTube mobile, 62% of ad time captures viewer attention, compared to only 45% of what other channel? Answer at end of email.

Get Hacking

A specific strategy to implement today

This actionable step is one of the most skipped by business owners and marketers.

No wonder. Too much on our plates.

However, it’s worth spending 15 minutes on each week…

Check that your brand appears consistently across all digital platforms.

Lots of factors determine the best places to start. But 3 good places to consider first are below (with tips on what to check):

1. Google Business Profile (check business hours accuracy)

2. LinkedIn company page (pin a recent popular post)

3. Primary social media page (update link in bio to most critical link)

ALT Hack: When updating a blog article, be sure you don’t ruin a nicely-performing page. Changing the URL structure (slug) without proper redirects is a no-no. Same for removing or drastically altering target keywords.

Thanks for reading Inbox Hacking. Please share it with your peeps - it’s sugar-free but stings a bit.

Shane McLendon - Copy Kingpin

Bonus answer from Facts & Stats section: On YouTube mobile specifically, 62% of ad time captures viewer attention, compared to only 45% of TV ad time (Bytegain)