Top of the morning, Inbox Hackers. To welcome the weekend in easy fashion, today’s Main Thing aims to lighten your load. Content creation doesn’t have to be so burdensome. I’ll give you a way to make it easier (backed up by Copyblogger’s Charles Miller).

An appetizer is below, then comes the Main Thing. Let’s get on with it.

Appetizer: Ad of the Day from Ikea features bird crap.

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The Main Thing

Create More Content (not necessarily better)

If you don’t believe this content creation tip from me, maybe you will from two widely known marketers. 

#1 Charles Miller (CEO of Copyblogger) constantly says “Being different is as good as being better.”

#2 Ben Settle (BenSettle(dot)com) highly recommends ramping up the quantity of content you produce to get more business. 

(A non-marketer example coming up at the end.)

My content marketing tip, then, is to not worry so much about the “quality” of your content. 

Worry more about making your content something only YOU can produce. Try to notice what comes natural to you.

That’s the only way I know to guarantee your content will be different (AKA unique). Plus, it’s the simplest way to ramp up content production. 

Think about it. If you only write or record video that comes naturally to you, won’t that make things go faster than trying to “force content” in an unnatural way? 

Example

If you know you don’t have a good set-up for shooting video, then don’t postpone adding video content. Just create video content that comes naturally to you with tools you DO HAVE.

I’ve been doing this with some YouTube Shorts. 

I’m a freelance writer, so I started filming myself writing with a pencil and index card. Keeps it simple. Keeps it “real.”

I write the main message on the card and add my voice. Pretty fast way to do it without being on camera, having my home office 100% tidy, and without using a teleprompter. I just read the index card I’m writing on. 

What About Social Media Posts?

95% of people overthink their social media posts. 

It’s nearly impossible to go viral. So, get that out of your head.

And these days, you have little control over anyone seeing your organic posts. Optimize all you like, there are still no guarantees your post will even get a chance to gain momentum. 

Thing is, you cannot avoid using social media. As much as I hate all social media, that’s where people are today. You have to make an effort to get your “personal brand” out there, even if you only comment on other people’s posts.

Here’s a mindset you can swipe. I find it helpful to ONLY post stuff on LinkedIn that may help ONE person. If it does that, then it was worth posting. 

That motivates me to post consistently. And it keeps me from trying to draft a perfect post. 

I keep telling myself → “I do not care if anybody reads this.” 

The advice to “stop caring” sounds stupid. But if you use it as I intend it, it’ll help you post way more content on social media without stressing over what you should talk about, how you should format the post, whether you should include photos, all that junk.

There’s no such thing as perfect content.

And this final example proves you should focus on quantity instead of quality.

Mel Robbins

Her new book “Let Them” had a few haters. A couple people said the “Let Them” theory was not her original idea. 

Of course not! It’s a basic idea. Nothing groundbreaking. Nothing’s new under the sun, right?

What this very popular guru / author did right was - she kept yapping about the simple concept. Quantity > Quality.

Same with her “54321” technique (not her original idea either, I’m guessing). A 4th-grader can understand the technique, it’s so simple. 

But it caught on because Robbins kept talking, kept putting herself out there. Experimenting with different ideas. Often repeatedly until she found a few that hooked millions of people. 

So, ramp up your content production by forgetting about perfection. It’s the best way to get in front of more people. Also the only way to experiment enough to find out what will catch fire.

Now for The Wrap-Up below…

Please share Inbox Hacking with a fellow marketing maniac or business owner. I appreciate you reading. So do my two pups since it keeps them supplied with brand-name treats.

Shane McLendon - Copy Kingpin.

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” ~Erik Qualman