☄️I tested Perplexity’s Comet browser→ 5 ways you can use it

In partnership with

I’m back. You too, looks like. Good, because today’s Feature Story gives you legit ways to use Perplexity’s new browser→ Comet. No stupid hype reviews like on YouTube. Just my findings.

After the Feature Story, you can sift through the following sections: 

• The Knowledge Base  

• Self Help (get real feedback)  

• Facts & Stats (home sellers)    

• Get Hacking (click scraps)  

Appetizer: This quick quiz reveals ways you can be more productive (if you’re into that kinda thing). 

Ok, let’s rip into today’s Feature Story…

Invest Alongside Kyrie Irving and Travis Kelce

A new media network is giving pro athletes ownership of their content…and they’re inviting fans, too.

That network is PlayersTV.

It’s the first sports media company backed by over 50 legendary athletes including:

• Kyrie Irving

• Chris Paul

• Dwyane Wade

• Travis Kelce

• Ken Griffey Jr.

• And more

PlayersTV is a platform where athletes can tell their own stories, show fans more of who they really are, and connect in a whole new way.

And here’s the kicker: It’s not just athlete-owned—it’s fan-owned, too.

PlayersTV has the potential to reach 300M+ homes and devices through platforms like Amazon, Samsung, and Sling.

And for a limited time, you can invest and become an owner alongside the athletes.

2,200+ fan-investors are already backing PlayersTV. Want in?

I’m Ready to Invest

_{This is a paid advertisement for PlayersTV Regulation CF offering. Please read the offering circular at https://invest.playerstv.com/}

Feature Story

Is Perplexity’s Comet Browser Any Good?

I’ve no incentive to overhype Perplexity’s Comet browser. I’m not a YouTuber thirsty for clicks and telling you it’s a “gamechanger” or “it’s all over!”. 

Nope, I’m better than that and you deserve better. So, here’s a quick breakdown of my initial testing of Comet. 

How’d I find time to test it? Being brilliant and efficient, I used it to assist with some of this edition of Inbox Hacking. 

And no, the little robot did not write any of this. Again, I’m better than that and you deserve better than “It’s not a juggernaut—it’s a juggernaut on horse steroids!”

Anyway. Below are the five ways I used Perplexity’s Comet web browser (and how it performed).

#1 Comet Provides Quick LinkedIn Insights

I never use LinkedIn to find tips to insert in this newsletter. The interface is janky. Janky on purpose to keep our noses buried in LinkedIn. Same as any social media platform.

With Comet, I was able to search for recent insights from a specific marketer on LinkedIn. It did its job well. Only issue was it not giving me a link to the exact post containing one of the stats I used today.

Otherwise, Comet is good at sorting through LinkedIn. 

#2 Web Page Summaries

Summaries aren’t new to AI tools. But since I usually have Perplexity open in another tab, this saves time on tab-switching. 

Warning. Summaries are quick, but you may miss a key point by not reading the entire article. 

Maybe the best use of Comet’s summaries is to see IF you need to read the entire article. If the highlights are things you’ve read 100 times, move on. 

#3 Finding Similar Content

Unless I’m a bigger moron than I think I am, Google’s not good at finding similar links. 

I found a cool outdoor billboard in a Comet link. Then, asked it to show more like that. Worked great. And the linked articles with more billboard photos were pretty fresh (not outdated).

This is way better than, say, searching for “unique billboards.” Google will show you the best ones. But the next five blue links show basically the same billboards as other websites copycat for their listicles. 

#4 Lightning-Fast YouTube Searches

I saw this tip from some big YouTuber. Figured he was overselling it. 

Turns out, Comet really can find exact timestamps for whatever you tell it to hunt down on YouTube. Now, I did have to tell it to link to the video so I could easily click on it vs reading its summary of the timestamp moment (both are useful).

I found an old Warren Buffet video talking about brand awareness. I mean Comet found it. And I didn’t have to skip around to find the part of the video I wanted.

#5 Comet’s Curated Facebook Events

The Facebook feed is worse than LinkedIn’s feed. Facebook often shows me local events from last week. It’s hard to attend PAST events!

Comet found events that were upcoming. Local to me. And cleanly noted the time, place, and date. This has great promise for local newsletter content curation. That is if the social platforms don’t kick Perplexity off.

Again, social media companies don’t want AI tools summarizing social content or making it easier for you to navigate the endless content there. 

Conclusion

I’ll be testing Comet out more. But, for now, the five use cases above are pretty neat. 

Will I be letting Comet do my shopping or organize my PC files? No. I don’t trust it that much.

Lots can go wrong. But I can see myself replacing Chrome with Comet one day in the near future. 

I got a special invite to use Comet. You can get on the waitlist here. 

Time to move on to The Knowledge Base, including a new undercover way to market stuff on social.

Self-Help

“It was nice, but one time was enough.”

That was the feedback from an older gentleman who visited our Lions Club last month.

He won’t be back, in case the quote was unclear😅. Good lesson for you and me, though.

If you want real feedback, ask an old-timer. They don’t care about hurting your feelings and are usually too tired to lie. 

Good lesson for our Lions Club, too. We do good work (free eye exams), but our meetings can be pretty dull. 

So, after the one-and-done fellow, we’re leaning into “sports gambling” to raise funds and the fun level. (Legal with non-profits, obviously).

Facts & Stats

Bonus: How many CEOs said they use AI search more than Google search now? Answer at end of email.

Get Hacking

A specific strategy to implement today

Is it hard to get clicks now? Brutal. Bad news is it’ll get worse as more people learn how much better AI tools are for basic searches. 

Clicks are still up for grabs, but you gotta get creative to get them. Regardless of your industry, a good website to observe is ESPN. 

• Their headlines are great for swiping.

• Notice how many videos are on the front page.

• They have a bombastic personality - Stephen A. Smith. Love him or hate him, he’s impossible to ignore. 

Take action: Use action-packed headlines like ESPN does. Formula example: [Unexpected moment]: [who/what] [action] and [consequence].

Also, lean into video. And find your Stephen A. Smith. 

Websites are competing for click scraps now. The old playbook won’t work anymore. 

ALT Hack: Use Perplextity’s Comet browser to make your LinkedIn feed better organized. I tested this in today’s Feature Story. So far so good, no 2-week old posts.

Thanks for reading Inbox Hacking. Please share it with your peeps - it’s sugar-free but stings a bit.

Shane McLendon - Copy Kingpin

Bonus answer from Facts & Stats section: 70% of CEOs said they use AI more for search than Google. (Marcus Sheridan’s survey of 300 CEOs)

“Business people sign up for conferences over and over. Looking for that one thing. But they already know what they should do. They avoid doing it because it’s hard.” ~David Goggins