🎬3 takeaways from latest YouTube Culture & Trends Report

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Morning, Inbox Hackers. Hope you’re doing well. Take a walk if not, or if so. Helps either way. 

Today’s Main Thing gives you a breakdown of a new YouTube Culture and Trends Report. I’ve got my top 3 takeaways from it and ways you can start using the insights to give younger video viewers what they want.

Appetizer: 3 simple CapCut video editing tips for viral Shorts & Reels.

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The Main Thing

The Big 3 from Latest YouTube Culture & Trend Report

#1 Don’t stop at one language with your content.

#2 Put your audience to work (they wanna help & have fun).

#3 Use stupid-simple ideas, but add layers to your content.

Get the full report here. Now, let’s dig into each a little bit.

Language

It’s now possible for brands to extend their reach by millions. If they use the many tools available to knock down language barriers, such as:

• Automatic video captions

• Auto dubbing

• AI voice tools like ElevenLabs

This is even possible in music. In the past, it was unthinkable that a Japanese song could become popular in America or vice versa. 

But this YouTube Report showed a successful example with Love Live’s 810,000 subscribers and its hit song AI Scream, “where the combination of a quirky beat with simple, memorable lyrics allowed creators to adapt the song into their own content niches with little foreign language barrier.”

Brands can now even use Canva tools to make their printables available in more than one language. 

And most people have read how MrBeast maximized his audience by having his videos dubbed in several different languages. Same amount of content, but the audience size got multiplied in a blink. 

Two tools anyone can use to leverage language are…

1. Rask

2. BlipCut 

Audience Participation

34% of youngsters aged 14-24 participated in an online content series in the past year. 

Gen Z folk hate being bored. They need two screens at a time. Example: Phone and gaming. Or phone and connected TV.

One screen is always for participating. I’m good with watching a Netflix show. However, youngins today want to create a subplot. Or draw extra characters to go with the show’s characters.

Similar to tracking your fantasy football score on your phone while watching the game on the big screen. Or actively betting on games like a degenerate. It’s about participation. 

One way to offer this in your content is interactive video. 

Does making an interactive video sound hard? I thought so, but this is a simple example of how to do it. (And it doesn’t have to be a video game).

Simple, with Layers

Most adults may be like me and can’t get their fingers to do video editing on a small screen. 

But young people can whip out an edited video in no time. It may look unpolished, but that’s what their cohorts want. 

Plus, unpolished doesn’t mean it doesn’t have layers to it.

A well-thought-out video now has more than recorded footage on it. Cool and helpful layers include:

• Animated text overlays

• Sound effects

• Split screens

• Remixes

• Animated charts and graphs

• Progress bars

• Timers or countdown clocks

• Flash forwards

• Video inside text graphics

These attention-grabbing and engaging layers can be made by a 7-year-old using a smartphone. 

Now we’re headed into Monday Marketing News below.

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Shane McLendon - Copy Kingpin

“Resist the temptation to produce robotic prose, though, and you’ll find that you’re reaching new human readers, in the way that only human writers can.” ~Chronicle of Higher Ed