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#1 way to increase your email sign-ups

#1 way to increase your email sign-ups

Shane McLendon
November 01, 2024

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#1 way to increase your email sign-ups

Learn AI in 5 Minutes a Day

AI Tool Report is one of the fastest-growing and most respected newsletters in the world, with over 550,000 readers from companies like OpenAI, Nvidia, Meta, Microsoft, and more.

Our research team spends hundreds of hours a week summarizing the latest news, and finding you the best opportunities to save time and earn more using AI.

Well, well, well. Told y’all we’d make it to another weekend.

To honor that victory, I’m giving you the brainiest forms I could find for collecting email addresses.

All are easily swipeable and adaptable to your business.

These tactics don’t require big visual changes to your forms or any technical fixes.

Just moving a word or icon around will ramp up your sign-ups — that’s the hope anyway.

#1 Tip to Increase Email Sign-ups

The one thing that’s stopping you from getting more email sign-ups is muscle memory.

Your audience is too used to closing out pop-up forms.

If you’re using the traditional “X at the top right corner” of pop-up forms, you’re making it stupid-easy for people to slam that pop-up closed.

That X is one of the most recognizable indicators in the history of the internet.

Give users a different way to close the pop-up. Get rid of the X and your sign-ups will increase.

Don’t worry about people being annoyed. That’s just talk. It’s not like people cancel their internet service because they saw too many pop-ups or couldn’t close yours fast enough.

Now, if you want to keep the X, no problem… just put a… three-second delay on it appearing.

All you’re trying to do is “UNautomate” the closing of the pop-up due to muscle memory.

Now that you have the ideal way to get more sign-ups, see the examples below to lift your conversion rates even higher — after a bit more proof for any doubters about the power of muscle memory defeating marketing efforts.

Exit-intent pop-ups can rescue a nice portion of bouncing visitors - between 10-15% of users who would’ve naturally left the site can be retained when presented with a well-crafted message at the right moment. This shows muscle memory and habitual browsing behavior lead many users to leave sites early and often.

Adding an opt-out button (instead of an "X") increases conversion rates by 14.34% (from 7.04% to 8.05%). This statistic shows giving users a more deliberate choice, rather than fighting their muscle memory of clicking an "X", leads to better engagement.

Mobile pop-ups outperform desktop pop-ups by 42.04%, with mobile achieving a 10% click-through rate compared to desktop's 7.09%. This significant difference suggests desktop users have more ingrained habits for slamming pop-ups closed, due to years of conditioning with the traditional "X" in the top right corner.