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🙋‍♀️How to handle objections

🙋‍♀️How to handle objections

February 24, 2025

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🙋‍♀️How to handle objections

Rise and shine, Inbox Hackers. Rise will do - if that’s all you got in you on a Monday. I get it.

Today I’ll give you clear examples of how a well-respected marketing crew handles objections to their offers. Then, I’ve got good stuff in Monday Marketing News.

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Handling Objections

If I could imprint one thing in your brain about handling potential customer objections, it would be this…

Don’t pretend your product / service is perfect. Nothing’s perfect.

Legit objections exist. So don’t hide from them.

Stand up like a two-legged Sapien and meet the objections head-on.

Pretending leaves objections alive and well in your audience’s minds.

Don’t allow that!

Highlighting legit objections and erasing the concerns around them is the best strategy.

And you can clearly see how to do it with the examples below.

How Stacked Marketer Handles Objections (2 examples)

The objection above is one of those that a business owner or marketer might never even consider.

I mean, it’s not a product flaw that the reader doesn’t have time to read every report in the Pro subscription.

However, not having time to absorb the premium content is going to be a legit objection in many of the readers’ minds. Especially if they’ve paid for premium content elsewhere and not had time to benefit from it. Customers know themselves!

So, why let that objection linger unopposed? Ignoring it boosts the odds that the objection will stop many of the readers from buying.

Below is a more obvious example of handling an objection.

This piece of the offer is for e-commerce businesses. The copy is meant to overcome the objection of e-comm sellers in two camps.

Sellers who are new
Experienced sellers wanting to expand

It’s not stated as an obvious objection. But it’s clearly meant to erase the worry that the system is only for newbies or only for veteran e-comm shop owners.

BTW, if you subscribe to Stacked Marketer, they put on a clinic with their email series that pitches the Pro version of their newsletter. Those emails are worth digging up in your inbox and studying like Bill Belichick does game film and Ms. Maine pageants.

Obvious and Hidden Sales Objections

Any moron can spot the obvious objections people will have to their offers like…

“New car payment is too high”
“House only has one bathroom (and it’s hot pink)”
“SaaS platform will take too long to learn how to use”
etc.

The hidden customer objections require slapping on your thinking cap. One, it’s hard to see flaws in your own product or service. Two, the objection may have more to do with the customer’s ability to use your product / service than any true flaw.

Start with the main customer objection.

It may take time to figure out all the objections people could have to your offer.

So, erasing the main objection is a good place to begin. Heck, in some businesses, finding a smart way to overcome the main objection is all you need to put you ahead of the competition.

Back when I ran a little landscaping business, I eventually started handing property owners a printed list of my references every time I did an estimate.

That one little thing bumped up their trust level in me. Adding customers got easier once I overcame the unspoken main objection of “We don’t want just anybody showing up to our property using potentially hazardous equipment around our family.”

It was a simple business.

No one cared what type of equipment I used. No one ever asked to see a “turf technician certification.” They just wanted a reasonable price, quality work, and a trustworthy person showing up at their house every week.