💡The #1 content fear debunked

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Easter arrives in 6 days. Hope you took advantage of the holiday campaign opportunities. Lots of money spent on Easter - how much? IDK. Too lazy to look it up. 

You’re welcome. One less stat to keep in your pretty lil head. Today’s Main Thing is gonna be short and sweet. It’ll relieve a big worry for probably 90% of the people producing content in any form.

Let’s roll right into that story (plus, I’ve got 8 helpful tools linked in the Monday Marketing News section).

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The Fear of Producing Redundant Content

Like I said, this Main Thing story won’t take long. 

It’s meant to remove any worry you have about the content you create. 

I know for a fact most people who do any content marketing at all, have a big fear.

Namely, they don’t want to talk or write about topics someone else has already covered thoroughly.

See, they figure their audience will take one look at the article, roll their eyes nearly out of their skull, then click off the article, never to return.

This is totally false.

Well, not the part about the potential for someone to click away from a piece of your content. 

That’ll happen no matter what you write or talk about. Even if, by some miracle, it’s a topic no one’s ever talked about before! Why?

Remember - 80% of people only look at the headline and move on without looking closer at an article or video or infographic.

Heck, that stat may be 90% now with today’s goldfish-brain rot and fast-twitch thumb-scrolling devolution.

But back to my point…

All Content is Redundant

There’s no need to fret about sounding repetitive with any of the topics you cover.

Whether you think you’ve already blabbed about a topic too much, or another content producer has.

I know, I know. You really worry about this problem when an elite expert on some topic has said all that needs to be said about the topic. 

Take author James Clear, for example… 

Dude has sold exactly 9.523 gazillion copies of his book about habits. No idea the book’s title, but I know it’s wildly popular.

So, if you wanted to write a series of articles or do a season of podcasts about habits, you’d probably toss that idea in the garbage. 

What could little ole you have to say about forming good habits that Mr. Clear has not already said?

PLENTY!

And the reason is that Mr. Clear has none of your experiences. You can take any angle on habits you want. Angles he cannot fathom.

It doesn’t make a dang if he writes an 800-page sequel to his best-selling habit book.

There would still be meat left on the bone for the topic of habits.

Are you shaking your head in disbelief?

Good. I’ll show you what I mean. 

James Clear has Said Nothing About Habits that Had Not Already Been Said

That’s no insult to him. It’s just that the concept of habits has been a hot topic for centuries (although the actual word ‘habit’ didn’t appear in a book until 1890).

The book Mr. Clear wrote didn’t have any profound new information. Not really.

It resonated with readers because he came at the topic from his unique perspective - a perspective ONLY available to him.

Plus, 90% of all those book sales may’ve been a result of his marketing strategy or how he was received in interviews he did. 

Plus, plus, forming good habits and hanging onto them is one of the hardest things a human being can do. 

The topic is evergreen, even for people who had success building habits — because we all fall back into bad habits.

Regardless of the numerous reasons for Mr. Clear’s success, his wisdom about habits is nothing new. 

That gives you or any content creator the green light to talk about habits for the next 20 years.

All you need is the inspiration to do so and the willingness to use your perspective to drive your points home.

Of course, I’m just using habits as the example topic. This principle’s true for any topic you can imagine.

Also, it should be obvious that if what I’m proposing is wrong, then why did James Clear bother writing about habits?

There’s no doubt in my mind countless people told him to pick another topic because “habits have been done to death.”

Good thing he didn’t listen.

One more fast example below. But to be plain on my point. No topic has been covered too much for you to avoid it. As long as you have a deep desire to cover it and share your insights with other folks. 

Final Example (stupid simple)

Mel Robbins’ 54321 rule. 

This famous expert used that simple countdown to help her spring outta bed each morning. Versus laying around like a slacker.

There is nothing brilliant about that technique. A countdown to “launch” is nothing new, either.

However, millions of people found it helpful. Not just as a morning routine, but for taking fast action instead of procrastinating on decisions. 

Good thing she shared that simple tip that had helped her.

She could’ve been stopped by the fact that hundreds of tactics have been written about to help people hop out of bed in the morning. The topic’s been done to death. Same with overcoming procrastination.

Imagine having written a 500-page book on “gaining energy in the morning.” Or spending five years researching why humans are so susceptible to procrastination. 

Then Mrs. Robbins comes along with a solution that a five-year-old could understand, use, and get excited about!

Goes to show you never know what your unique insights can do for others if you’re willing to share them. Even if the info seems extremely redundant. 

Monday Marketing News with links to 8 helpful tools is next…

Please share Inbox Hacking with a fellow marketing genius or business owner. Many thanks…

Shane McLendon - Copy Kingpin

"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." ~Alvin Toffler

P.S. Easter spending is estimated to be roughly $23.6 billion this year😉.