AI’s great, till it alters your thinking & erases your uniqueness😑

In partnership with

I’m feeling froggy this morning. So, buckle up. The Main Thing today gets into the dangers of relying on AI too much. Great tools, but there are risks I bet you’ve never considered. 

After that, I’ve piled up good stuff for ya in the Monday Marketing News section. Appetizer is below, so let’s get on with it.

Appetizer: The perils of relying on technology too much (watch video).

Stop Asking AI Questions, and Start Building Personal AI Software.

Feeling overwhelmed by AI options or stuck on basic prompts? The AI Fast Track is your 5-day roadmap to solving problems faster with next-level artificial intelligence.

This free email course cuts through the noise with practical knowledge and real-world examples delivered daily. You'll go from learning essential foundations to writing effective prompts, building powerful Artifacts, creating a personal AI assistant, and developing working software—all without coding.

Join thousands who've transformed their workflows and future-proofed their AI skills in just one week.

Get the course

The Main Thing

The Risks of Using AI Too Much 

Pay attention to your text message next time you type a message out. 

You’re likely using autocorrect or predictive text like most folks. 

Start noticing how this automation changes your words. 

I hate it. So, I don’t use predictive text. And I turn off autocorrect every other month when I get aggravated with it. 

Why would I let Apple finish my sentences? 

A Big Tech corporation with its own goals and schemes. 

At minimum it makes me lazy. At the next level it inserts a word I didn’t really want to use. At worst, it nudges me to change how I communicate. 

Wait, even worse, it ultimately changes how I think.

I’m open to changing my mind. But, through another human being. Not by a dang gadget. Not by Tim Cook (Apple CEO), who I don’t know.

Now, put this concept on steroids. 

What happens to your mind if you let AI write content for you every day?

Even if you “humanize” what your AI tool writes, that automation is still gonna wiggle its way into your mind. 

And you’d never be aware the change was happening. Just a nudge here and there. 

And in two years, the way you communicate might be…

• Less funny

• Less direct

• Less hard-hitting

• Too gentle to hammer points home

• So politically correct that you say “nothing”

I’ve seen it in my text messages. Hard to catch, but I’ve seen it. Words autocorrected to something softer. Something “normal” - aka average. Aka predictable.

If I let Apple (or Google Android) insert words it thinks are best, my texts to family and friends would sound more like Tim Cook than me. My People also do not know Tim Cook! 

Another Example

My point is if you let AI do most of your writing or brainstorming, you’re turning over your mind to a machine. 

Turning your imagination over to a bot and to Big Tech. 

And Big Tech hates outside-the-box thinking. Yours. Not theirs.

So, anything you find intriguing has to align with what Big Tech deems “appropriate.” Or they could block you from communicating it.

An example showed up in a separate newsletter I write. I linked to a story published on a mainstream website. Very popular magazine. The story was fascinating. Nothing harmful or controversial. 

But because the story contained a word Google didn’t like, the newsletter got tagged as sp*m. 

How long until anything out-of-the-ordinary is blocked by Google, Facebook, and the like?

Odd things happen on this planet. Covering them up is dumb. Leaders of those mega-corps think they know best, though. And they believe Earth’s 8 billion peasants need to be shielded from “harmful content.”

AI is gonna be a good tool for Big Tech to gain even more power.

Sad thing is, people who let AI do most of their thinking and writing are just handing that power over to Big Tech.

Even if you don’t care about that aspect, you should care about your own mind. As a marketer or business owner, your mind should be your greatest USP - unique selling proposition. 

AI is a handy tool. Use it with caution, though. Because it will change you. Rubbing your uniqueness off little by little.

Onward to This Week’s Marketing Wrap-Up below.

Please share Inbox Hacking with a fellow marketing go-getter or business owner. I appreciate you reading & sharing.

Shane McLendon - Copy Kingpin

"The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position." ~Al Ries