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Greetings from a cluttered desk. I’ll fight on, though, because I’ve got to hand you an easy way to improve your ad copy and design. I believe that if I stopped working for 60 days, I could use this technique to simply consult on ads for a living. 

After I drop that on you, we’ll get into Monday Marketing News.

This Came in The Mail…

This is simple but super-effective. Normally I throw my mail away in under 12 seconds. That’s how long a walk it is from my mailbox to my outside trash bin.

But this slick little mailer caught my eye. So I held onto it.

• It’s ugly

• Paper is flimsy

• Handwritten

• In cursive

• Hard to read!

All that may not be “on brand,” but it didn’t get tossed in the trash like 10,000 on-brand direct mail pieces before it!

Stand-Out Ads Stick Around

This uncommon mailer is sitting next to my desk. Mostly to use in today’s Inbox Hacking but the fact remains… I kept it. 

Leaf Guard is now in my head. 

With most brands, I never even see their name because I don’t give their direct mail pieces a chance.

Just by doing things differently, not being buttoned up, this brand got a chance to sell me something.

If you have a solid product and good reputation, a chance is all you can ask for in a marketing campaign.

Oh - here’s another uncommon example I got in the mail recently. 

I’ll let you figure out the genius of it. Then, I’ll give my take on it at the end of this email. Onward now…

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Thanks for reading Inbox Hacking. Please share it with a friend or colleague - it could produce a Nobel Prize or a tingly feeling for you.

Shane McLendon - Copy Kingpin

Bonus: Man turns life around and saves two.

P.S.  My take on the second mailer: There’s no call to action. No contact info. Not even a last name from “Katie,” the sender. But that’s what made me re-read the letter. And Working America is in my memory now. And I expect a follow-up letter soon. Pretty smart, taking a “mystery” approach.