Inbox Hacking
Posts
📨10 subject line swipes

📨10 subject line swipes

February 10, 2025

^{_{Forwarded by a friend?}}^{_{Grab your Inbox Hacking subscription.}}^{_{Join marketers from Procter & Gamble & Mastercard for marketing insights, news, & tools - minus the yawns}}^_.^{_{Following message also has a sponsor offer.}}

📨10 subject line swipes

Due to your Super Bowl hangover, I’ll take it easy on your cranium today with a helpful swipe file. Packed with 10 excellent subject lines from the past 30 days of my inbox. Plus, one type of subject line you’re likely sick of if you’re anything like me.

I’m also dropping in 5 epic headlines from the sports world’s biggest weekend to give you a blueprint for making your headlines as filthy as a 250-pound inside linebacker.

(Congrats to Philly, BTW)

Rate last night's Super Bowl Ads overall

Swipeable Subject Line Examples

These are 10 of the best subject line examples since the new year began. They are pasted exactly as they appeared in my inbox. Swipe and tweak them for your own email marketing purposes.

I’ll add a few notes at the end on why a select few stood out in a sea of emails.

Shane - have you seen your stats this week?

🏈 $7m well spent

💤 Axios Finish Line: Beat the slump!

🕵️‍♂️ The truth behind 7-figure Amazon FBAs

Gifts, candy & more ship free with Walmart+ 💝

Feel The Love In COMMERCE 💟(claim your $15 gift card Dale)

New from Tim — "Chris Sacca — How to Succeed by Living on Your Own Terms and Getting Into Good Trouble

5 photos from the Swinging '60s

Podcast Leads Digital Audio, Podcast Hall of Fame Inductees, & More

MediaPost Weekend: TikTok Poised To Go Dark...The $10B Midterm...Secret Meeting In Vegas...

Notes on 3 of these Subject Line Examples

The Red Cross used my town and my first name in the subject line (even though I go by my middle name).
Stacked Marketer used the powerful “don’t miss this” in the preview text (maybe to avoid spam filters catching “don’t miss” in the subject line).
Axios makes clear who the sender is with “Axios” in the subject line (and the writer’s photo once you open the email), and “beat the slump” made me curious what the slump was that I needed to beat.

And that subject line type I’m sick of seeing? → ☕️ Amazon gears up to release next-gen Alexa

All the promises of new AI releases that “are being rolled out” have burned me out on non-news AI news. How about tell me when the new feature IS released, not when it will be (half the time the feature is not released on time).

Now for those Super Bowl headlines to give you ways to fire up your headlines with some tactics sports writers use to get millions of clicks.

Every Super Bowl championship ring by year
Our one-stop Super Bowl cheat sheet: Everything you could possibly want to know about Chiefs-Eagles
Ranking all 58 Super Bowls: Dominated by dynasties
Bill Belichick shows up to NFL honors with 24-year-old girlfriend, who gets roasted by Snoop Dogg
Cooper DeJean houses Mahomes' INT for pick-six on his birthday

Now for a word from Gamma, then Monday Marketing News.