Good morning, you brilliant beings. You too, Kevin. Today’s feature: We break down the 2024 TikTok Trends Report then…

• Knowledge Base

• Self Help (Nancy had it right)

• Facts & Stats (update on psychological nudges)

• Today’s Hack to use right away

Strap your waders on and we’ll get into this TikTok report.

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Self Help

Just say no. It’s 100% effective if you need to get more done.

“Just don’t do it” > “just do it.”

“Just don’t do it” > any productivity app, platform, or ingenious plan devised to manage time.

But saying no is hard because we don’t even realize we’re saying yes. Yes is not a verb. It’s the default flow of your day - unseen. No is a verb. A bada$* one. Use it like a hammer!

Extra: Phrases voted most uplifting to folks around you.

*Inbox Hackers Shout-out:

📢Sarah at SaraStiffin.com (email marketing)  

📣Carolyn at BlueBoard (employee care)

Facts & Stats

Bonus: Are you targeting this time frame when people are ready to spend big? Like $10,000 or more… What time frame? Answer.

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• People only read emails when they make time for it

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A specific strategy to implement today

Send more emails. I know, I know, that’ll eviscerate (means destroy, I think) your deliverability. 

Not so fast…

Sending more emails puts your offers in front of your hardcore subscribers more frequently. So, while your open rates could drop, your clicks should increase - if so, your sales should rise. Worth testing. Even if you only send more to your most engaged readers who already click on a high percentage of your campaigns (segment these VIPs if you’ve not done so).

(ALT Hack: NOT doing the normal thing can get a reader to pause. Switch a metaphor’s ending, provide a fact that doesn’t back your claim, or use unexpected graphics→ new AI graphic tool.)

Share Inbox Hacking with a friend, coworker, the in-laws - whoever you deem worthy.

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Why peeps are unsubscribing from your emails

The greatest con man in history?

Got 2 secs for survey below? Thanks…

Thanks for reading. I’ll see ya next Wednesday.

Shane McLendon - Editor Inbox Hacking