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Greetings, Inbox Hackers. I’m about to be on Today’s Feature Story like a chicken on a Junebug. After that, you can feast on:

• The Knowledge Base  

• Self Help (time swaps)

• Facts & Stats  

• Get Hacking (cross-selling blind spots)

Ok, the Feature Story gives you all you need to know about improving your communication skills in five seconds. For real. That’s all it took me after reading the first two pages of Supercommunicators.

Let’s get into it and save yourself reading the other 297 pages of a great book.

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Self-Help

Be careful saving time.

I stopped watching football about four years ago. Felt good knowing I’d never again waste 10-14 hours on a Sunday staring at a TV. 

However, some of my TV viewing time swapped to YouTube and the gridiron of nasty politics. These slobber knockers have levels of vitriol that woulda made Deacon Jones flinch! I don’t waste entire Sundays watching political YT clips, but whatever amount of time weekly I do watch… is a 100% waste of my time.

Facts & Stats

Bonus: B2B companies that ______  generate 67% more leads than those that don’t​​. Answer here.  

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Email sign-up forms. They don’t work on today’s distracted web surfers.

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Get Hacking

A specific strategy to implement today

I wrote about cross-selling and upselling a while back. To add to that, it’s not always obvious what might entice customers/clients to spend more.

Even when you know your audience well, blind spots remain. 

Examples — most people assume no one still writes paper checks, only oddballs buy vinyl records, and digital calendars put printed planners out of business. Those assumptions are wrong (proof below) and many more are too. Perhaps that opens up extra opportunities to upsell and cross-sell items/services you’ve not considered?

• In 2022 and 2023, vinyl records outsold CDs

• Many businesses and organizations (e.g., contractors, charities, churches) take a quarter of their payments/donations via check

• Appointment books and paper planners sales are roughly $342.7 million (Statista)

Please forward Inbox Hacking to your friends in the marketing arena. We appreciate it.

Shane McLendon, Copy Kingpin - Inbox Hacking