Independence Day is tomorrow, but don’t antagonize any Brits you see around town. They know what’s up. 

Anyway, I’m about to take you through the best case study for user experience ever — how YouTube eviscerates every other video platform, and it’s all about smooth UX. Still, there are other angles YouTube uses for mass appeal. We’ll look at those so you can decide which angles you can use to improve / promote your products and services.

Also up today:

• The Knowledge Base (new studies) 

• Self Help (getting Biblical)

• Facts & Stats (updated email benchmarks)

• Get Hacking (scrub bad reviews)

Let’s hop into the Feature Story.

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Email open rates sagging? 

Clicks and conversions getting few and far between? Worried about Spam Traps?

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Self-Help

Pride comes before the fall.

Truer words never spoken.

Without some pride, though, how does a person rise at all?

Facts & Stats

Bonus: Which blockbuster film holds the record for biggest opening day on Independence Day? Answer

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Get Hacking

A specific strategy to implement today

No doubt, there are processes for getting bad reviews scrubbed from Google, Yelp, G2, etc.

I’m gonna cover tactics like that in a future edition of Inbox Hacking. But you can also ask a reviewer to reconsider. If they’re not a bot or heathen, they’ll at least hear you out, and likely upgrade the review. 

Or, if you have lots of bad reviews, lean into that like this restaurant owner did back in the day (only works if reviews are unfair and the product/service is actually good).

If you know another Megatron-level marketer, share Inbox Hacking with them. Thanks for spreading the word - my K9s appreciate it - more subscribers mean brand name Scooby snacks.

Shane McLendon, Copy Kingpin - Inbox Hacking 

P.S. Wanna test how much someone truly cares about climate stuff? Stick ’em in an eco-friendly room with no AC.