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- 🤩YouTube's kicking butt, so use their angles
🤩YouTube's kicking butt, so use their angles
Shane McLendon
July 03, 2024
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🤩YouTube’s kicking butt, so use their angles
Independence Day is tomorrow, but don’t antagonize any Brits you see around town. They know what’s up.
Anyway, I’m about to take you through the best case study for user experience ever — how YouTube eviscerates every other video platform, and it’s all about smooth UX. Still, there are other angles YouTube uses for mass appeal. We’ll look at those so you can decide which angles you can use to improve / promote your products and services.
Also up today:
The Knowledge Base (new studies)
Self Help (getting Biblical)
Facts & Stats (updated email benchmarks)
Get Hacking (scrub bad reviews)
The Knowledge Base
🌟These stats prove influencers > celebs at moving products
Location targeting hamstrung on Meta Ads
🏷️Native ad costs by industry (chart)
Side-hustle advice that isn’t sucker bait
🎇Stuck for July email campaign ideas? (15 sparks)
Run a fitness biz? Blue hairs getting swole
🛍️Social media, the new mall (fresh study)
Got a home services biz? Endless content→highlight scams like this
😼Meta leads way copycats TikTok with new creator avatars
Speed sells (paid tool improves Shopify store load time)
🖊️Pen & paper save sales when cyber attacks happen
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Self-Help
Pride comes before the fall.
Truer words never spoken.
Without some pride, though, how does a person rise at all?
Facts & Stats
 Bundles… Consumers wanting bundled media packages say #1 piece is Netflix {Disney+ last place} (Media Post) |  Email… Latest MailChimp data shows 2.62% average click rate & 35.63% open rate |  Moving Tales… 92% of customers want ads to feel more like a story (Go-Globe) |
Bonus: Which blockbuster film holds the record for biggest opening day on Independence Day? Answer
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Get Hacking
A specific strategy to implement today
No doubt, there are processes for getting bad reviews scrubbed from Google, Yelp, G2, etc.
I’m gonna cover tactics like that in a future edition of Inbox Hacking. But you can also ask a reviewer to reconsider. If they’re not a bot or heathen, they’ll at least hear you out, and likely upgrade the review.
Or, if you have lots of bad reviews, lean into that like this restaurant owner did back in the day (only works if reviews are unfair and the product/service is actually good).
If you know another Megatron-level marketer, share Inbox Hacking with them. Thanks for spreading the word - my K9s appreciate it - more subscribers mean brand name Scooby snacks.
Shane McLendon, Copy Kingpin - Inbox Hacking
P.S. Wanna test how much someone truly cares about climate stuff? Stick ’em in an eco-friendly room with no AC.
