Thanks for joining us on this fine Humpday. What’s on tap? 

Today’s Feature Story lays out a dump-truck load of concrete reasons you outta consider using food marketing to boost sales like this start-up did (1,000 pizzas brought in 75 clients worth $1 million in revenue). Food is a basic need, so this is a simple marketing tactic that won’t give you a headache and can be used for any type of business! Also on deck…

• The Knowledge Base  

• Self Help (nacho recession)

• Facts & Stats (GenZ $$$)

• Get Hacking (use your face)

Let’s unload the reasons and facts that back up food marketing as a smart plan.

Shock your email list back to life⚡

No paddles needed. All you need to revive a dead email list is an inside look at your subscribers’ inbox activity. Inbox Mailers’ Activity Checker shows you which of your subscribers are active in their inbox and which are inactive. This enables you to send only to the active subscribers to improve your engagement rates (more opens, more clicks, more sales). Wondering how much of your list is active? Upload your list for free (3x open rates… plus, you’ll avoid potential Spam Traps).

Self-Help

Study shows 3 outta 5 Americans believe the U.S. is in a recession despite experts shaking their heads “no.” This is good news! Experts’ opinions are a dime a dozen and, lately, can’t be trusted as far as you can throw a know-it-all. More importantly…

It’s pointless to worry about the national economy. Focus on your personal economy. Upgrade your position.

(And, related to stats below, Gen Zers should stick cash in their pockets if they wanna save it.)

Facts & Stats

Bonus: What odd event helps drive REI’s 22 million lifetime members of its co-op? Answer here.  

🪓Fruitless Forms for Email Lists

Please stop. Email sign-up forms don’t work like they used to. 

Collect email addresses the easy way via Smart Recognition’s identity resolution. Major corporations have figured this out for fast email list growth. Household brands use it so it’s CAN-SPAM compliant and effective. 

Ax your sign-up forms and 10x your email list growth with a free demo of Smart Recognition.

This platform gives you access to up to 40% of your anonymous website traffic. Add those email addresses to your list and network audiences. Book a free demo.

Get Hacking

A specific strategy to implement today

Scams get almost as much press as AI gets. Both topics mean it’s more vital than ever to ensure people reading your emails know you’re a real person with a legitimate business. Build more trust in your email signature with the following:

1. A tiny photo of yourself 

2. Picture of your handwritten signature

3. Link to your most active social media account (one that won’t get you doxxed and fired)

Please forward Inbox Hacking to your friends in the marketing game. Thanks.🙏

Shane McLendon, Copy Kingpin - Inbox Hacking