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- No limit to sports⚽ sponsorships
No limit to sports⚽ sponsorships
Shane McLendon
July 17, 2024
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No limit to sports ⚽sponsorships
A happy Wednesday to you, go grab some sunshine before it becomes melty out there. Today’s feature shows how big sports (fan-created content) have become on TikTok and the opportunities this creates for businesses. Then we’ll creep into:
The Knowledge Base
Self Help
Facts & Stats
Get Hacking (bonus one today)
Now, let’s get to the Feature Story.
The Knowledge Base
How to boost email campaigns’ revenue
The main hurdle to increasing revenue from your email campaigns is getting more of your marketing emails opened.
Inbox Mailers helps you leapfrog that hurdle → quickly! Triple your open rates, without the wait. Use the platform's triggered emails or check your list quality with our Activity Checker to target active leads and those inactive leads to avoid (check your list for free and see higher open rates immediately).
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Book a demo if you have questions!
Self-Help
The problem with most self-help stuff is it talks about all that’s wrong with us.
Who needs that? I’m aware. Hell, I live with myself every day.
Maybe focusing on the stuff that's right with us is better. CliftonStrengths does that, and here’s a good example of using positivity from a legendary football coach who became a politician but was too honest to win Nebraska’s governor’s seat back in the day.
Facts & Stats
 Keep ‘em… Replacement of leaders/managers costs employers around 200% of their salary. Replacement of professionals in technical roles costs employers 80% of their salary (Gallup) |  Pencil$… Parents expect to cut back on other expenses and delay major purchases to pay for back-to-school items at an estimated $31.3 billion nationwide (Investopedia) |  P-Day… Prime Day, day one, spending estimated to hit $7.1 billion in U.S., up 11.3% YoY (Axios) |
Bonus: CMOs see _______ as over twice as valuable as AI and automation. Answer.
Relax
Fortune 500 Companies use lead-gen technology similar to Smart Recognition, so it’s CAN-SPAM compliant. Meaning it’s safe and smart to collect email addresses of your anonymous website visitors.
Sponsored. *Need roughly 15k in monthly US web traffic
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A specific strategy to implement today
Good read on price increases.“If you need a prayer session over a slight price increase, you should commit arson on your sucky business.”~ Warren Buffet. Paraphrased😅, but you get the point.
The article linked above suggests ways to test price increases:
Raise prices 2-3% then evaluate over the next few months
Watch out for “psychological price walls,” usually even dollar amounts (i.e., $10, $50, $100, etc.)
Get feedback from non-buyers to find out why they didn’t buy (“price” often isn’t the true reason, dig deeper)
For solopreneur service providers, price jobs you don’t really want at ridiculous prices so it’s a win whether you get the work or not. Some work isn’t worth the hassle at any price, though.
ALT hack: Save tons of time by not clicking headlines about “coming soon” features for any technology (especially OpenAI🤥).
If you know another immortal marketer, please forward Inbox Hacking to them. Thanks.🙏
Shane McLendon, Copy Kingpin - Inbox Hacking
