Forget stats & studies, focus on this

Author

Shane McLendon
July 10, 2024

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🥇Forget stats & studies, focus on this

Alright, Inbox Hackers, Today’s Feature shows how to use first principles so you don’t always have to rely on stats, studies, and research that may not exactly apply to your business.

Then brace yourself for these other sections filled with vim, vigor, and another v word if you can think of a fit.

  • The Knowledge Base (undelivered email costs, industry-by-industry)

  • Self Help (lies and longevity)

  • Facts & Stats (exaggerated demise)

  • Get Hacking (freshen up)

The Knowledge Base

🥹Undelivered email costs brands $59.5 billion

🥴Consumers PO’d at inflation & on-the-fly price hikes

🔐Paycheck-to-paycheck U.S. shuts down more stores 

Given up: What do NEETS do with their time?

👨‍🎤How hard is it to become famous? (unknown dude outsold The Beatles)

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Self-Help

Honestly? I lie to myself all the time, about as much as Lil Woody lies to the police. 

Looks like I’m doing the right thing because telling myself everything’s ok, even when it ain’t, can make a human live longer and function better while hanging around Earth as an Old. A new May study from JAMA Psychiatry confirms this stuff. 

So, try being a little more optimistic. I am 100% confident it can’t hurt. Check that, I’m 150% sure it’ll help😁.

Facts & Stats

Willing…

68% of Americans say that they will pay for news vs. 55% of U.K. folks said they will pay (Nieman Lab)

Ink…

Printing is not dead: 63% of respondents say print is either important or very important to their business (WSJ)

Scattered…

Thrift is big business and 74% of thrift stores are independently run (Piper Sandler)

Bonus: How the heck do folks afford to live in LooneyTown, aka California? Utilities cost 2-3 times what other states cost, and guess what the median house price is as of July 2024? Answer

Building an email list?

Most marketers assume they can only get email addresses with a sign-up form. Not true. The first principle is… get an email address from an interested shopper, right?

Smart Recognition cuts to the chase by collecting verified email addresses from shoppers who land on your website. You can put these interested leads on your email list and in your online ads’ Network Audience — Fortune 500 Companies use this type of lead-gen technology, so it’s CAN-SPAM compliant! 

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Get Hacking

A specific strategy to implement today

Ever tested an email campaign outside your normal format?

For example, a comic, infographic, or storyboard version of your email.

Test this on your most engaged readers. Ask their opinion, and compare clicks and conversions with your usual format.

If it’s well-received, test it with a bigger chunk of your list.

A new format, even occasionally, could save you time, freshen things up, and spike sales.

If you know another invincible marketer, share Inbox Hacking with them. Thanks for spreading the word.

Shane McLendon, Copy Kingpin - Inbox Hacking