• Inbox Hacking
  • Posts
  • How marketers can use Claude AI's new web search features

How marketers can use Claude AI's new web search features

March 21, 2025

Specific ways marketers can leverage Claude's web search feature:

  1. Real-time trend monitoring - search for emerging industry trends to incorporate into campaigns

  2. Competitive intelligence - research competitor campaigns, messaging, and positioning to inform your strategy

  3. Content gap analysis - find topics your audience searches for but aren't well-covered

  4. Audience research - identify questions and concerns your target demographic is discussing online

  5. Headline testing - search for high-performing headlines in your niche to inspire your copywriting

  6. Fact-checking - verify statistics, quotes, and claims before publication

  7. SEO optimization - research current keyword trends and search volume

  8. Case study research - find successful marketing examples to reference in pitches

  9. Content calendar planning - identify upcoming events, holidays, or industry moments

  10. Crisis management - monitor breaking news that could affect your brand messaging

  11. Influencer research - identify potential partners and their content styles

  12. Social proof gathering - find customer testimonials or reviews to reference

  13. Regulatory compliance - stay updated on marketing regulations in your industry

  14. A/B test inspiration - research successful split tests others have conducted

  15. Content repurposing ideas - find ways others have transformed content across platforms

Let’s go deeper on a couple of these.

Audience Research

Marketers can use Claude's web search feature to conduct detailed audience research by:

Identifying common questions your target audience asks on forums like Reddit, Quora, or industry-specific communities. This reveals their core concerns, knowledge gaps, and pain points that your content can address directly.

You can search for phrases like "[your industry] problems" or "[your product category] questions" to find discussions where people are actively seeking solutions you might offer.

This research can help you:

  • Create FAQ content that addresses real customer concerns

  • Develop more empathetic messaging that acknowledges specific frustrations

  • Identify emotional triggers that drive purchasing decisions

  • Discover terminology and language your audience actually uses (not just industry jargon)

  • Uncover unexpected use cases for your products or services

Headline Testing & Optimization

The headline is usually the most important element of any piece of marketing content, as it determines whether someone will engage with the rest of your message. With Claude's web search, you can:

Study high-performing headlines in your niche by searching for popular content in your industry. Look for articles with high share counts or engagement metrics.

Identify patterns in successful headlines - whether they use numbers, questions, emotional triggers, or specific formatting techniques.

You could search for:

  • "[Industry] most shared articles"

  • "Best performing email subject lines [industry]"

  • "Viral headlines [topic]"

This research helps you:

  • Create a swipe file of effective headline templates

  • Understand which emotional appeals resonate most with your audience

  • Develop A/B testing ideas based on proven patterns

  • Avoid headline approaches that might be overused in your space