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Campaigns not worth the payoff (2️⃣ examples)

Author

Shane McLendon
June 26, 2024

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Campaigns not worth the pay off (2️⃣ examples)

Happy Wednesday, Earth Folk. Today’s Feature Story gets into the question of “Is it worth the money.” I’ve got two examples of decent revenue being generated that might have been better off not generated at all. After that, we get into…

  • The Knowledge Base (includes gift tactics & getting chosen)

  • Self Help 

  • Facts & Stats 

  • Get Hacking (drop it)

The Knowledge Base

🤔Picking new martech tools is tough - here’s guidance

Got brand awareness? Now, how to get chosen

🤑Raising $120 million no problem (just drop outta college)

📧How to end an email (stop typing)

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Self-Help

The longer I write, the more I see the importance of understanding the readers (audience).

The longer I live, the more I see the importance of understanding the people around me.

Facts & Stats

Print$…

75% of companies still use paper checks (Association of Financial Professionals)

Faster…

Consumers are willing to pay a fee to receive a refund/rebate instantly versus waiting (PYMNTS) 

Bot Boom…

Bots compose 42% of overall web traffic & 65% of these bots are malicious (Akamai Technologies)

Bonus: Kroger seeing 18% increase in _______ compared to last year. Answer. 

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A specific strategy to implement today

You’ll love this one. Unless you’re a stage-5 clinger.

Give up on something that isn’t worth your time or effort. Might be a certain ad campaign or a whole social media platform. Ditch it just to free yourself up a little, or replace it with something that might have a better ROI.

Cutting your losses is smart sometimes. My Dad gave that advice to a builder he did painting work for…

“Steve, this delusional couple will never be satisfied with the work. You should write them a check for $25k and wash your hands of this.”

Steve didn’t listen. He wasted several months of effort on those two unhinged homeowners and about $30k out of his pocket (they were never satisfied).

If you know another heroic marketer with a swole brain, share Inbox Hacking with them. Thanks for reading.

Shane McLendon, Copy Kingpin - Inbox Hacking