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💥Use this booming pizza biz’s strategies

Author

Shane McLendon
June 19, 2024

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💥Use this booming pizza biz’s strategies

No time to waste or even recycle, honestly. We gotta get to the following sections after we kick off with today’s Feature on gas-station pizza tactics you can mimic to grow your business with no-brainer offers.

  • The Knowledge Base 

  • Self Help 

  • Facts & Stats (beer cost insights)

  • Get Hacking (thinking cap required)

The Knowledge Base

📌ACE Hardware proves local brand loyalty is still a “thing”

📧Email Deliverability Week gettin’ love

🔎Reporter replaced Google search with Reddit - how’d that go?

Apple drops BNPL like a bad habit

đź“şNew c-suite insights from 3 CEOs (short video)

Big Techbacco warning labels coming to social media?

âšľMore media fragmentation: Local sports streaming

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Self-Help

I used to clown those “Hallmark holidays.” Ok, still do.

But as busy as we are these days (and distracted), maybe we need made-up holidays to remind us to at least check in with Mom, Dad, Grandparents, and… even ex-wives/husbands on that joyous divorce anniversary.

Facts & Stats

Disputed…

More than 13% of Buy Now, Pay Later transactions involved a disputed charge or return (Fox Business)

Cool…

31% of consumers say they “don’t mind” seeing ads in exchange for free content (Stacked Marketer)

Town Tax…

72.5% of local tax revenue comes from property taxes. 12.8% from general sales taxes (The Tax Foundation)

Bonus: The single most expensive ingredient in beer is ________? Answer. 

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Get Hacking

A specific strategy to implement today

You’ll have to slap your thinking cap on for this one but there’s big upside if you get creative.

Local SEO is super easy, especially in small cities or counties. There’s nearly no competition and decent search volume on certain keywords. 

Example is my town — about 1,000 monthly searches for “Commerce, GA Food.” A national business with food-related products (or supplements) could take advantage of that. A business unrelated to food could too - but that’s where the thinking cap comes in.

My idea would be to do a newsletter for a town using The Onion or Babylon Bee as a framework for the local news (satire) there and sponsored by your brand. Use any popular keywords in that city - it won’t matter what you sell. 

If you know another friendly marketer, share Inbox Hacking with them. Thanks for reading.

Shane McLendon, Copy Kingpin - Inbox Hacking