Top of the morning. I’m in the midst of a 30-day no-beer and planking challenge with friends. Pray for me. And those around me.

Today’s Feature looks at the best way to use AI writers to prepare for a future we can’t see yet. Not many marketers are using this tactic, but should because of the foggy future of SEO. After the Feature, I’ll unleash these sections:

• The Knowledge Base (tools galore)

• Self Help (brain bully)

• Facts & Stats 

• Get Hacking (old-school engagement)

Let’s tear into the future of SEO.

Stinkin’ Spam Traps 

Inbox Activity Checker can smell a Spam Trap a mile away. Can your current email list cleaner?

Try Activity Checker for free to see the difference. 

Find out exactly how much of your list is unengaged and which email addresses may have recently become a Spam Trap!

Questions? Schedule a free 1:1 Demo.

Activity Checker increases open rates and click volume. The secret sauce? Highlighting your most active subscribers (using inbox activity your ESP can’t track).

Four tools, free-trial tips, and more below.

Self-Help

Public notice to young folks. Thinking is overrated. Isn’t very productive. And exhausting. 

Try more doing, less thinking. Your brain will be less of a bully. You’ll sleep better too, with a different type of exhaustion, that’s not all mental. Old folks like me learned this the hard way.

Facts & Stats

Bonus: Freemium Models: The more ______ an upgraded premium member ______, the lower their probability of terminating service.   Answer.

Now, what to do about non-signer-uppers?

What’s the roadblock to email list growth?

Forms. People now avoid filling out forms like the plague. You know this because you avoid forms yourself. Me too.

So, go around this roadblock and 10x list growth with AI-assisted lead gen. Collect email addresses of up to 40% of your anonymous website traffic - no forms needed. Finally, serious email list and Network Audience growth!

Book a Smart Recognition Demo. Stop losing interested leads who simply will not fill out forms.

Get Hacking

A specific strategy to implement today

Test two different types of contests to get engagement.

1. Ask for short submissions sent in via text message (i.e., joke or photo contest) to build a text marketing list.

2. Ask for long submissions sent in via email (think essays or stories) to build an email list.

The second one will get fewer submissions but those willing to write more than a few sentences are likely better leads. 

Contests still work but are underutilized. Radio has benefited from contests for decades, and nope, radio has not been wrecked by Spotify, Apple, Pandora, etc. (radio crushes them - it isn’t even close for those aged 35 and up).

Thanks for making time. If you know another epic marketer, please share Inbox Hacking with them.

Shane McLendon, Copy Kingpin - Inbox Hacking