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- 🛑Why buyers procrastinate?
🛑Why buyers procrastinate?
Shane McLendon
May 29, 2024
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🛑Why buyers procrastinate?
It’s Wednesday. I can’t lie and tell you the week’s nearly over, folks. Ok, I can - week’s almost done. We’ll celebrate with today’s Feature Story covering a Googster study about encouraging consumer confidence so they don’t delay purchases. Then we’ll slide into:
The Knowledge Base
Self Help
Facts & Stats
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The Knowledge Base
♻️IKEA walks the walk of sustainability (& guerrilla marketing)
✂️Googsters’ AI is doing cardio with scissors
Getting attention - maybe just avoid it?
🗓️Email reminders guide (includes ethical concerns)
Useless AI feature? No way!
💰Funding for small biz folk ($10k grant application)
Baffled by PPC Ad Groups? Splained here
💪One way to know if you can trust a website
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Self-Help
A good laugh means a lot. Reasons to laugh are everywhere and this one has the bonus of relieving pressures related to keeping your business’s reviews perfect.
All you do is go to Yelp and… read. Here’s what you’ll notice. A lotta dum-dums. Same with Google Reviews. Many people leave negative reviews without even having done business with the business! I saw one lady hit a lawn company with 1-star after their employee blew the horn at her in traffic.
Yelp Bot: “Rate their sprinkler knowledge.”
1-Star Sara: “No idea. Horn was loud, though.”
Facts & Stats
 Brick-n-Mobile… 74% of US shoppers use their phone for product research when shopping in-store versus 79% of Canadians (Statista) |  Wow… 15% of US adults are mobile-only, meaning they only go online via smartphone (Pew Research) |  Checkers… 75% of shoppers cross-check multiple sources to see if information they find is true (Think w/ Google) |
Bonus: Two-thirds of consumers say “making the right purchase decision requires ___________.” Answer.
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A specific strategy to implement today
If there’s a perfect product or service, I have not found it.
Use that to your advantage. Point out imperfections in one of your products/services. See if honesty is the best policy for removing shoppers’ objections (they can spot imperfections anyway).
If you only have perfect offerings, send me a link - I’ll buy some (or spend the rest of my day searching for the flaws 😁).
Thanks for reading. If you know another worthy marketer, please share Inbox Hacking with them.
Shane McLendon, Copy Kingpin - Inbox Hacking
P.S. June holiday list to help you with email campaign ideas.
