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šWhy buyers procrastinate?
Shane McLendon
May 29, 2024
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šWhy buyers procrastinate?
Itās Wednesday. I canāt lie and tell you the weekās nearly over, folks. Ok, I can - weekās almost done. Weāll celebrate with todayās Feature Story covering a Googster study about encouraging consumer confidence so they donāt delay purchases. Then weāll slide into:
The Knowledge Base
Self Help
Facts & Stats
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The Knowledge Base
ā»ļøIKEA walks the walk of sustainability (& guerrilla marketing)
āļøGoogstersā AI is doing cardio with scissors
Getting attention - maybe just avoid it?
šļøEmail reminders guide (includes ethical concerns)
Useless AI feature? No way!
š°Funding for small biz folk ($10k grant application)
Baffled by PPC Ad Groups? Splained here
šŖOne way to know if you can trust a website
*Want the same access to lead generation tech that successful Fortune 500 Companies get to use? Use Smart Recognition to gain that same advantage. Book a free Demo.
Self-Help
A good laugh means a lot. Reasons to laugh are everywhere and this one has the bonus of relieving pressures related to keeping your businessās reviews perfect.
All you do is go to Yelp andā¦ read. Hereās what youāll notice. A lotta dum-dums. Same with Google Reviews. Many people leave negative reviews without even having done business with the business! I saw one lady hit a lawn company with 1-star after their employee blew the horn at her in traffic.
Yelp Bot: āRate their sprinkler knowledge.ā
1-Star Sara: āNo idea. Horn was loud, though.ā
Facts & Stats
 Brick-n-Mobileā¦ 74% of US shoppers use their phone for product research when shopping in-store versus 79% of Canadians (Statista) |  Wowā¦ 15% of US adults are mobile-only, meaning they only go online via smartphone (Pew Research) |  Checkersā¦ 75% of shoppers cross-check multiple sources to see if information they find is true (Think w/ Google) |
Bonus: Two-thirds of consumers say āmaking the right purchase decision requires ___________.ā Answer.
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What percentage of your list is engaging with OTHER email campaigns
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A specific strategy to implement today
If thereās a perfect product or service, I have not found it.
Use that to your advantage. Point out imperfections in one of your products/services. See if honesty is the best policy for removing shoppersā objections (they can spot imperfections anyway).
If you only have perfect offerings, send me a link - Iāll buy some (or spend the rest of my day searching for the flaws š).
Thanks for reading. If you know another worthy marketer, please share Inbox Hacking with them.
Shane McLendon, Copy Kingpin - Inbox Hacking
P.S. June holiday list to help you with email campaign ideas.
