Today’s Wednesday - as far as I can tell. So, after we hit Today’s Feature Story to sort out the best and worst ESPs for deliverability and inboxing, we’ll get to:

• The Knowledge Base 

• Self Help (erase words & thoughts)

• Facts & Stats 

• Get Hacking (OpenAI’s marketing playbook)

Now - time to see which email service providers are hitting the inbox like you’re paying them to do.

Self-Help

Dang if it ain’t hard to say the right thing to someone to lift their spirits. The perfect combination of words is rarely available.

Since I like the easy way, let me suggest this. Work on NOT saying the wrong thing that might discourage someone. Works on yourself too.

Smush those tiny dark thoughts before they grow. If they do grow, drag them up a mountain hiking trail or ridiculously long run/walk - they’ll fade. That’s what I’ve found.

Facts & Stats

Bonus:  “Spending on video games is down, and so is consumer tech, footwear, apparel, sports equipment, and toys. But people are spending on __________ (possibly to avoid costly doctor visits). Answer.

You don’t even know who I am…

That isn’t just a sad line in a country song — it’s the sad truth about leads on your email list.

Change that tune by learning more about who’s really on your email list. 

• What percentage of those leads are engaging with email campaigns at all (upload your list to check that percentage - it’s FREE)

• Pinpoint the best (most engaged) leads to target

• Verify a new email list’s quality

• Avoid dead segments of your old email list that hurt deliverability

Try Inbox Activity Checker for free - upload your list here.

Questions? Schedule a free 1:1 Demo.

Get Hacking

A specific strategy to implement today

This is pretty easy. Follow OpenAI’s marketing playbook. They don’t even have a CMO and are making the bully on the block, Google, look a fool with every announcement - but that’s just a bonus. They get major buzz and free PR every week. You can use similar tactics.

Create a calendar of announcements for “upcoming” cool features, products, services, events, etc. Announce them before any planning (fire, ready, aim).

OpenAI gains attention by bragging about new features even if the most exciting features will be “rolled out over the next few weeks.” This strategy gets attention plus creates positive pressure to create and innovate.

Thanks for making time for us. If you know another genius marketer, please share Inbox Hacking with them.

Shane McLendon, Copy Kingpin - Inbox Hacking 

P.S. *Smart Recognition gives you the same access to “machine fingerprinting” that successful Fortune 500 Companies get to use for lead gen. Get started improving your lead gen - Book a Free Demo.