5.15.2024 IH

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Video ads: What consumers despise & love

Thanks for joining us, I am feeling it!

Today’s Feature Story gives you a heads-up on what consumers hate about video ads (based on nearly 200 opinions). Use this intel to improve your ads. Then we’ll get to…

  • The Knowledge Base 

  • Self Help (salad w/ a side of weirdo)

  • Facts & Stats 

  • Get Hacking (AI handles this one for ya)

Now let’s get inside the heads of people who have useful opinions about video advertising they’re seeing.

Fortune 500 Companies are doing it.

Machine Fingerprinting for lead generation. Major corporations are leaning into this technology and your business should have access too!

Especially with Google and Meta trying to monopolize advertising by writing the new rules for online privacy and tracking.

Smart Recognition gives you the same access to Machine Fingerprinting that successful Fortune 500 Companies have. Get started with a Free Demo.

U.S. traffic only. Need about 15k in monthly traffic. 

Smart Recognition is 100% CAN-SPAM & CCPA compliant - test this by looking at Walmart’s privacy policy. They collect leads and data in similar fashion.

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The Knowledge Base

Deeper audience research (includes video)

🤐How to become a life coach ($1.5-bil industry)

Ohio Lottery cyberattack steals 500k Social Security numbers

Want a smarter kid? Put a pencil in her hand

Self-Help

Hey, if it takes adding a hot dog or marshmallows to a salad to choke some veggies down - I approve.

That survey link also highlights ways to improve your salad without being a weirdo.

The most obvious improvement is to avoid futile attempts to make salads at home. You nor I have those skills, we don’t know what we’re doing, and a soggy lettuce head lingering in the fridge is inevitable.

Facts & Stats

POS Tips…

43% of tipped workers say predefined tip amounts on point-of-sale systems are helpful to both guests & servers (SpotOn survey)

Creator Spend…

80% of brands said they increased creator budgets in 2023 & 36% planned to spend at least half their digital marketing budget on creators (Business Wire)

Too dang high…

Streaming ads often are 3x as expensive and up to 2x as expensive as ads running during entertainment programming on cable and broadcast TV, respectively (WSJ)

Bonus:  ________ refers to tendency of consumers to focus more on the unit price (like price per ounce) of a product rather than considering the total amount or weight of the product when evaluating deals and making purchasing decisions. Answer.

Put your money where our ear is

Our platform’s ‘inbox listening’ reveals which of your leads and subscribers are most active in their inbox engaging with other emailers’ campaigns.

Inbox Activity Checker pinpoints your most receptive leads, verifies lead quality for any email list, and increases click volume up to 5x. Needless to say, this increases email marketing revenue.

The bonus? You’re virtually guaranteed to avoid SPAM Traps and Honeypots!

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Get Hacking

A specific strategy to implement today

Today’s Feature Story was helped along with Claude.ai and Perlexity.ai. These tools summarized and picked out key points from a mountain of data (comments about video ads).

A similar use case is analyzing LinkedIn comments with AI. Find out what wisdom is missing that you could add to the comments. 

Also, check to see if most comments are meaningless (i.e., “Great content” or “I agree, Trevor!”) so you don’t fall into that trap as a commenter. Lastly, analyze how often original posters reply to commenters and what types of replies get as much engagement as the post itself (even if the engagement is from one person). 

Thanks for making time for us. If you know another good-looking marketer, please share Inbox Hacking with them.

BTW - The 3 best subject lines in my inbox:

  1. “Why We Sent 500 Million Needles to Space” (troubling!)

  2. “😴 People love boring videos” (what’s wrong w/ us)

  3. “Burger King Meals That Even Employees Avoid”

The power wasn’t in the subject lines as much as those emails had great content ideas that got me to open.

Shane McLendon, Copy Kingpin - Inbox Hacking 

P.S. *Got a sucktastic job you wanna escape someday? Make your getaway by using copywriting and ghostwriting tips from Story Time.