A slow Humpday might have you crying “uncle!” Luckily, a good cry helps. 

We’ll carry on with today’s Feature, which lays out 35 of the biggest things I’ve learned through writing over 140+ editions of Inbox Hacking. That will set the table for…

• The Knowledge Base 

• Self Help 

• Facts & Stats 

• Get Hacking 

Alright, let’s get to those 35 learnings from over two years of writing this marketing newsletter.

You already know sales are slipping by you if…

…you realize most of your website traffic is anonymous.

So, why wait to start collecting those leads and their verified email addresses? Smart Recognition identifies and collects the email addresses of up to 40% of your anonymous traffic. Build your email list 10x faster (double or triple your Network Audiences too). The first step is a Free Demo.

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Self-Help

I aim to turn 50 in a few days. 

Wish I had some epic life advice for ya. I can’t do much better than the title of this section, though.

The following ain’t bad advice either… Ask about and care about other people’s experiences. That’s not mine, it’s from my Pop. He never went to high school but was plenty wise.

Facts & Stats

Bonus: What makes a memorable ad’s product ironically forgettable to consumers? Answer.

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Get Hacking

A specific strategy to implement today

Today’s Hack is timely. If your email open rates are dropping, test a time change. Instead of sending at the top of the hour or on the 30s (ex. 9:30), schedule your emails a few minutes earlier (or later). Example: send at 8:41 AM instead of 9 AM sharp.

And please save yourself the trouble of reading all the reports on the best time to send marketing emails. Spoiler alert - at the end of all those articles is a disclaimer: “Timing depends on your specific audience, so please A/B test to find the best time to send.” 

Aaaand - your ESP could be hindering your email campaigns. See link below for more details on how some ESPs are better than others for deliverability and inboxing.

Thanks for making time for us. If you know another brilliant marketer, please share Inbox Hacking with them.

5 of the Best Editions of Inbox Hacking:

How your ESP affects deliverability

Why subject lines with sizzle often fizzle

12 days of email deliverability (what Spamhaus says) 

Are you building loyalty programs into emails?

Don’t lose your subscribers’ attention (14 tips)

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Shane McLendon, Copy Kingpin - Inbox Hacking