4.3.2024 IH

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2024 email stats to chew on (+predictions)

Hope the sun’s shining on your neck of the woods. I might rub some butter on my neck and tan this afternoon. Today’s Feature will give you legit hope for your email campaigns (with a couple of warnings). Then we’ll jump into solid intel for you in these sections:

  • The Knowledge Base (Taco Bell’s AI test)

  • Self Help 

  • Facts & Stats 

  • Get Hacking (create true believers) 

Let’s peel open today’s Feature Story.

The Knowledge Base

💪Knowledge is power - a nap strategy is too

🤗Inject emotion into your e-commerce (download)

✉️Using enough social proof in emails?

💲Facebook Ads & monetization updates (podcast)

🌮Redditors’ take on Taco Bell’s AI Voice

😵Running video ads? See definition of “viewable”

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Self Help

Simple advice from a simple fella.

Get more sleep. Solves a lotta woes. Might even wake up 7% better looking😎. So, by hook or by crook, go to bed early. Even if you have to drop your phone in the sewer or sever your neighborhood’s internet cables, unplug and rest.

Inbox Hackers Shout-out:

📢D at Zeller Electric

📣Trevor at Canyon Landscaping

Facts & Stats

Create…

47% of buyers view 3-5 pieces of content before talking to a sales rep (Spotio)

TV Viewing

56% of total watch time goes to broadcast TV vs. 44% for streaming (Marketing Week)

DinerZ…

82% of Gen Z is comfortable placing an order at a limited-service restaurant via smartphone (Media Post)

Bonus: Percentage of Americans who say social media is their primary news source for this year’s presidential race?  Answer

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Get Hacking

A specific strategy to implement today

Online reviews pack a punch for your business. But with skepticism at an all-time high, you have to ensure people trust your reviews. So encourage happy customers to leave super-detailed (but concise) reviews. Go beyond having them mention names of staff who were helpful. Encourage customers to also write details that make it clear they are a real person who really spent real money at your business.

Share Inbox Hacking with your marketing friends - enemies, too - we appreciate it.

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Thanks for reading,

Shane McLendon, Copy Editor - Inbox Hacking