4.24.2024 IH

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💡5 content creation concepts to reduce your workload

Yes, it’s Wednesday. But fret not. Tomorrow you can coast. Then, Friday, do whatever people do who have the stamina to work five days a week.

Today’s Feature gives you 5 content creation concepts that make you more productive while easing your workload - whether you’re in charge of a newsletter, blog, sales emails, videos, etc. After that comes:

  • The Knowledge Base (includes Gen X spending report)

  • Self Help (how to sow) 

  • Facts & Stats

  • Get Hacking  

Now let’s hit those content creation concepts to make your life easier (or get your life back).

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The Knowledge Base

Knowledge is power, so is a humble big-man

📝Abstract vs. concrete language (both useful)

⤴️Chrome changes coming that’ll drive up ad costs?

Webinars aren’t just for winning new clients (can rebuild trust)

Google update scares Forbes into cleaning up web pages

The rubber meets the road below with the man in the arena.

Self-Help

Goodyear is the biggest tire company in the world. The dude the company is named after had a rough time, though. After a lifetime of struggle, he finally has a breakthrough rubber invention only to have it stolen from him. Charles Goodyear died broke. 

But not broken. He eventually got recognition and was respected for his determination. Had no quit in him. No hard feelings either. He said, “I’m not disposed to complain that I have planted and others have gathered the fruits.” That’s a good thing to write down so you can create and not worry about the outcome. You (and I) will get more done with that mindset.

Inbox Hackers Shout-out:

⭐Fray at PE GI Solutions (medical)

⭐Jon at Gaia (conscious living)

Facts & Stats

Spend X…

Back-to-school promotions on social media work best on Gen X — 62% seek promotions there (Stacked Marketer)

Tough Room…

Yahoo Mail overtakes Gmail in most opt-out activity (Media Post)

Tap Out…

Mobile drives email opt-outs and 42.37% of all opt-outs come via iOS compared to 21.39% for Android (Optizmo)

Bonus: ______ is now Google’s #1 ranking criteria for search results. Answer here. 

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A specific strategy to implement today

Your sign-up page may be a little dusty. The people viewing it are more than a little busy. So give them that one extra reason to convince them to sign up for your email list. Spend 30 minutes to an hour looking at a wide range of sign-up pages to get fresh ideas. Then, implement them (in case that part was unclear😉).

(ALT hack: When was the last time you took a stab at a ridiculous guerrilla marketing tactic? It probably won’t shake up the world or even get noticed, but why let that stop you?)

Please share Inbox Hacking with your marketing peeps - it might save their marketing lives or rekindle their marriage, who knows.

Other Inbox Hackers Liked:

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Talk soon, 

Shane McLendon, Copy Kingpin - Inbox Hacking