4.10.2024 IH

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✂️Cut abandoned cart rate in half

Is this a glorious Wednesday? Best believe! I know you’re licking your chops for the Feature Story with two fast fixes for all those abandoned carts that rip sales away from your business. That’s coming up right now, then we’ve got the following sections for you: 

  • The Knowledge Base 

  • Self Help 

  • Facts & Stats (a 35% conversion rate lift) 

  • Get Hacking (issuing a challenge) 

Let’s get to that Feature Story - I’ve eggs to beat, scramble, then reminisce about.

The Knowledge Base

Knowledge is power, so is chewing gum

🤑How to increase sales on your Facebook Biz Page

Opportunities in post-purchase financing? 

Why short videos work (psychology)

Abandoned carts are not the only sales stopper. Abandoned browse means lost shoppers too, but there’s hope…

Sponsored

We found your lost shoppers

Smart Recognition finds your lost shoppers by using “machine fingerprinting” to help us match your anonymous traffic to our 220,000,000+ online shopper email database. Your lost shoppers are all those website visitors who never opt-in to your email list.

That is not your problem anymore. You can now collect email addresses of up to 40% of your lost shoppers for retargeting via email campaigns or PPC campaigns. 

These verified email addresses are collected and automatically sent to your ESP (or Network Audience). Easy. Effective. Schedule a Free Demo and stop losing shoppers.

*For US traffic only & your site needs roughly 15k monthly visitors

Self Help

Protect ya neck! Not just Wu-Tang advice. Rideshare advice.

One out of three rideshare drivers report being involved in a crash while on the job.

In case it’s unclear, one out of three is technically - a helluva lot!

So if your driver shows up looking sleepy, high as a kite, or has that whackado-look, wave them on by.

*Extra self help: Talk to your young’uns about money. Only six states require high school classes in personal finance. ~Professor Scott Galloway

Inbox Hackers Shout-out:

📢John at Boston Art

📣April at Choggiung (Alaska village corporation)

Facts & Stats

Lights out…

Number of U.S. restaurants offering 24-hour service fell 18% from 2020 to 2024 & 3,000+ British night-time venues have shut down since 2020 (CNN)

Shift…

Online shopping for insurance up from 22% to 27% between (2022 - 2023), while those turning to agents fell from 42% to 35% (TransUnion)

Checkouts…

Dollar General & Five Below shifting from self-checkout toward employee-assisted checkout to reduce theft (PYMNTS)

Bonus: Easiest way to boost conversion rate by 35% no matter what you sell or to who?  Answer  👈

Sponsored (thanks for supporting our sponsors)

Erase Those ROI Threats

Lots of threats exist to your email marketing’s ROI. Protecting your deliverability removes many of those threats - including SPAM Traps and Honeypots!

Protect your deliverability and ROI. Try Inbox Mailers Activity Checker for free. Find out which leads you should scrub from your list (using data you can’t get anywhere else). Learn which leads are most active so you can target them to increase opens, click volume, and sales. 

*Inbox Mailers Members - see dashboard to utilize Activity Checker.

Questions? Book a Free Demo.

Get Hacking

A specific strategy to implement today

Deeper insights come from deeper reading. Audiobooks count as reading (some podcasts, too) in my book, but not when I’m doing other activities. So I’m joining you on this new hack. 

I’ll be setting aside one hour a week to listen to books / podcasts as a solo activity - so I can take notes and hopefully gain deeper insights. Let me know if you test this out - just hit reply (I’ll post my results in a future edition of Inbox Hacking).

Share Inbox Hacking with your marketing friends - or former friends, it could repair the friendship. Thanks

Finally… Overhyped AI Headlines of the Week:

Real headlines with outlandish claims about AI 

#1 “Automate your hiring process” (come on)

#2 “AI after-death avatars” (creepy at best)

#3 “Millions could be working four-day week by 2033 thanks to AI” (heard this since the 1980s - don’t quit your 5-day job)

Preceding message contains sponsored offers we think you can benefit from. Please support our sponsors.

Thanks for reading, 

Shane McLendon, Copy Kingpin😉 - Inbox Hacking