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Easter is upon us. March Madness is in full swing. And today, we look at the future of video SEO - with new opportunities for brands to shine and show up in video searches. We’ll also mix in stats from a recent Wistia report on video, then move on to…

• The Knowledge Base (includes micro-learning)

• Self Help (produce more, stay sane)

• Facts & Stats (how ESPN gets clicks)

• Get Hacking (Wild West Words)

Now… let’s sip on today’s Feature Story.

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Self Help

Please don’t depend only on digital systems to get work done.

Yep, digital’s 20x more efficient. But when you can add a million things, how can you get to all that?

So, clear some space in your head and SEE work that is actually within your power to complete. Not just my advice… saw the pros at Atlassian (Trello) in a YT video and they had sticky notes all over their glass walls.

(This fella’s got a good system and a new book out)

Facts & Stats

Bonus: What percentage of brands say they’re using AI to create videos?  Answer  

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Get Hacking

A specific strategy to implement today

Today’s Hack is simple but requires popping open a book. Should you take on this task, your offers, ads, subject lines, etc., will move more people to take action. All you gotta do is read 4 or 5 pages from Lonesome Dove (Larry McMurtry). You'll remember how moving language can be, and it’ll help you step up or refresh your writing game. Example below:

“It’s like I told you last night, son. The Earth is mostly just a boneyard. But pretty in the sunlight.” ~ Augustus McCrae

(ALT Hack: If using video marketing, test out low-effort videos. Ones that require zero editing and are long - 2 or 3 hours. Won’t work for every type of business, I know. But if you’ve got crafty creatives on staff, let them brainstorm possibilities. Example video with 10 million views - my idea would be to increase on-page SEO by making a page with relaxing sights and sounds for your employees or customers. Could also hide ‘easter eggs’ in the sound for giveaways or contests like radio does with song of the day, sound of the day, etc.).

Share Inbox Hacking with a friend, coworker, mortal enemy - whoever you deem worthy.

Other Inbox Hackers liked:

Add interactivity to your site (examples)

How to hook ‘unhookable’ casual shoppers

Manufacturing folks - email marketing guide just for you

5 easy ways to overcome disadvantages of email marketing 

For when you feel like stopping

Best subject lines in my inbox right now

Improve email deliverability (AWeber’s 6 steps)

Leverage familiarity bias in SEO strategy (witness!)

Take survey below - it’s tingly.

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Thanks for reading, see ya next Wednesday,

Shane McLendon, Copy Editor - Inbox Hacking